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(Video) Inner Circle’s “Sweat” Inspires H&M Newest Commercial

Inner Circle’s classic single “Sweat” was reworked for H&M’s latest summer campaign. The Swedish clothing brand recruited British soul star Izzy Bizu to perform an acoustic version of Inner Circle’s hit “Sweat (A La La La La Long)” as the theme song of their summer 2016 line.

Ian Lewis, the reggae band’s co-founder and the song’s writer, told the Jamaican Observer that H&M’s endorsement speaks to Sweat’s enduring appeal.

“It shows the versatility of Inner Circle and longevity of the music. Sweat is almost 14 or 15 years old and it’s still current. It shows a younger audience can relate to our music,” Lewis said.

Inner Circle’s co-founder and guitarist, Roger Lewis, was ecstatic about H&M’s song selection.

“Mi very happy ’bout dat. It’s good to know the people appreciate the vibes,” he said.
He said he’s urging local artistes to think broad when creating music.

“Artistes must think international when creating songs. Look at Shaggy’s Boombastic and the Chase Bank, and Take Your Time by Hopeton Lewis in the beer ad. I’m not bashing anyone, but we have to thing big,” he said.

Read the article in full here and watch the commercial below.

(Video) Earthquake, Lil Duval, John Witherspoon & More Perform At The Miami Comedy Festival

After a series of parties and events up and down South Beach, Memorial Day weekend ended on a funny note at the Miami Comedy Festival at the James L Knight Center in Downtown Miami (May 29). Following the opening performance from Baltimore rapper Damon Blue, host and fellow comedienne Kym Whitley introduced every funny man on the playbill, and had the crowd cracking up

Comedians Steve Brown, Miami native Kitchen, Jacksonville native Lil Duval, Michael Colyar, John Witherspoon and Earthquake all owned the stage with hysterical sets. We got to catch up with revered comedians like John Witherspoon, Michael Colyar, Lil Duval, and Earthquake, who had the pleasure of celebrating his 53rd birthday on stage with the audience.

Go behind the scenes of the hilarious event shot by Tony MC and 1st Class Films.

Popcaan Calls Out Mr. Vegas For Dissing Drake, Vegas Responds

Since Drake dropped off his new album Views, the community has taken notice to his strong island influence, especially reggae artists like Mr. Vegas and Popcaan. Recently, Mr. Vegas called Drake a fake and put him on blast for getting big off of island music and not giving proper credit where it’s due.

Not long after Vegas’ rant, OVO collaborator Popcaan came to Drizzy’s defense in his own diss video. The reggae artist, who appeared on the original version of “Controlla,” violently threatened Vegas for going off on the Views rapper.

“Me have a matter to address now,” Popcaan said in patois. “Mr. Vegas whats that you do now. You can’t violate Drizzy Drake… Don’t try violate my brother because you don’t know anything about OVO or Unruly. We don’t need you to defend Popcaan.”

Last week, Mr. Vegas shot back at Popcaan and said that he only trying to defend the culture. Watch his full response below.

John Witherspoon, Lil Duval, Kym Whitley & More Will Perform At The 9th Annual Memorial Weekend Comedy Festival

Close out the madness of Memorial Weekend with the most hilarious names in comedy at the 9th Annual Memorial Weekend Comedy Festival on Sunday, May 29th 8pm. Get ready to laugh until cry with Lil Duval, Kym Whitley, Steven W. Brown, Michael Colyar, Quakeshouse, and the veteran himself John Witherspoon at the The James L.Knight Center in Miami Beach with more to be added.

Get your tickets at Ticketmaster now. Use the promo code ( MCF ) for $10 off tickets for a limited time only.

Follow @miamicomedyfestival on all social media for more updates on this wildly, hysterical event.

For more information e-mail: LiveMiami305@gmail.com or call 786.523.3808

Supa Dups Wants To Keep Carib Music Mainstream

GRAMMY-WINNING Jamaican music producer Supa Dups has taken the ambitious task of finding a permanent home for Caribbean music in mainstream America.

“Where reggae is concerned, it is not as big as it could be because the unity is off. As soon as we can work together, then we’ll have a vibrant industry again. The industry is there, but our successes come in spurts, like a novelty, and like every couple of years you have a one song like a Cheerleader (Omi) or a Gimme Di Light (Sean Paul) come around,” he told the Jamaica Observer.

“Mi want reggae fi be part of the mainstream music and stay that way. Mi want when the Grammy Award a show, our awards can be televised live. Mi nuh know if mi a shoot too high, but that a just mi dream,” he continued.

To fulfill that dream, the Florida-based Supa Dups organised a ‘collective of creative industry people’ for a four-day camp at Miami’s Circle House Studios. The group comprised artistes and producers.

“The idea came about a month ago. The camp started [last] Friday and ended Wednesday. This is the first time anything like this has ever been done. It’s a blend of new flavour and experience. Everybody here is my bredren,” he said.

Read more : Here